![]() In April, the company also launched a digital payment platform, Careem Pay, a product it hopes to develop further thanks to its acquisition of the money transfer firm Denarii.Īs super apps look to introduce a greater range of services to their customers, integrating with partners has been key in providing those services.įor example, in 2022, Uber teamed up with several European grocery businesses, reflecting how its delivery-as-a-service model is evolving beyond take-out. Besides ride-hailing and food delivery, users of the app can also rent a car, order home cleaning services, and access micromobility networks. Related: Qatar World Cup Boosts Ride-Hailing, Food Delivery Demand Across MENAĪnd with a growing presence in the delivery space, Careem is a strong contender for the title of the region’s preeminent super app. Looking to follow in the footsteps of its parent company Uber, in 2022, the Middle East and North Africa (MENA)-focused mobility firm Careem bolstered its delivery proposition thanks to the acquisition of MUNCH:ON. ![]() The convergence of ride-hailing and digital food ordering is one of the defining features of the super app shift. In an interview with PYMNTS, Markus Kilb, CEO at the Swiss mobile wallet provider TWINT, explained that “TWINT is not just about payments, but it’s also about things around payments, or what we call, beyond payments.”įor example, using the TWINT+ marketplace, consumers can order a range of goods and services, including standard eCommerce offerings but also buy parking tickets and mobile phone contracts, Kilb said. Moving in the opposite direction to eCommerce platforms like Jumia that have embraced payments, in recent years, mobile wallets have started to add new features that allow consumers to purchase products and services in-app. In a Q3 earnings report, the company announced that it would be axing a number of initiatives that were costing it money as it looks to refocus on more viable revenue streams and proven business models. Unfortunately, Jumia’s rapid expansion away from its core markets hasn’t helped its troubled path to profitability. And earlier this year, the company even launched a telemedicine platform in Nigeria. ![]() Over the years, the wider Jumia ecosystem has grown to include the full stack of eCommerce opportunities such as groceries and rapid delivery services. In Africa, Jumia’s online wallet JumiaPay has evolved to become a multipurpose digital wallet that can be used across the company’s platforms and be integrated with other online sellers. The concept of the super app is inextricably tied to eCommerce, and the term is often used in reference to Chinese platforms AliPay and WeChat, which rose to prominence by enabling a more frictionless online shopping and payment experience. You want to be able to listen to any music off the album from any artist anywhere in the world at any time in a taxi or in the train or anywhere, and all this from your mobile,” Chiche said of super apps’ potential. Like Revolut, the French neobank Lydia has also set its sights on super app status.Īs the company’s co-founder and CEO, Cyril Chiche, explained to PYMNTS in an interview, neobanks’ digital-first model fuels their evolution beyond the services offered by traditional banks. One of the biggest trends of the year has been the rise of the financial super app, a kind of next-generation digital bank that goes above and beyond the basic features people have come to expect from banking apps.įor example, Revolut’s super app strategy has been coalescing for years, and in 2022 the company took to referring to itself as a financial super app in all its official communications. In this wrap-up of the year, PYMNTS looks at the top trends that have defined the term in 2022. In Europe, the Middle East and Africa (EMEA), for example, numerous companies have laid claim to the title, each putting their spin on the concept. Read more: Being a Super App and Declaring Intentions Are Very Different But stating an intention and realizing the vision of a single integrated mobile experience that spans multiple consumer activities are very different things. In fact, Paypal wants to be one so does Elon Musk’s Twitter. When the last activity unbinds, onUnbind gets called in the Service, from which I relaunch the Activity.Since the concept was first popularized, the super app trend has continued to gain traction. The idea is your activity binds to a service in onStart, and unbinds during onStop(). The approach I am using is to start a service to monitor when my Activity goes out of focus, which then restarts it. It doens't have to be rock-solid, just avoiding accidental exits. I've got an app for kids in which I want to prevent them accessing phone features.
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